Retreat-masters, clergy, “inspirational speakers,” and academics are recruited by Patheos because it wants to be “the premier online destination to engage in the global dialogue about religion and spirituality and to explore and experience the world's beliefs.”1 Patheos seeks to add to its advertising and retail revenue by providing said contributors with a platform. It is a normal business transaction. How do I feel about bloggers who move to Patheos? I stop reading their blogs. Why? Four reasons come to mind.